Apple killed its EV car, according to report: 5 reasons why
Apple was working on an electric vehicle (EV) to rival Tesla and its ilk, but according to Bloomberg, which cited anonymous sources "with knowledge of the matter," the Cupertino-based tech giant is now, er, steering away from the project. Apple's car plans were in development for a decade, but in a shock announcement from Apple COO Jeff Williams and Vice President of Technology Kevin Lynch, the iPhone maker told nearly 2,000 employees that the EV project is now scrapped. Apple is reportedly prioritizing artificial intelligence (AI), and as such, some employees on the EV team (codenamed "Special Projects Group") will be transferred to the AI division, which is fine-tuning the company's generative AI ambitions. Others, however, won't be as fortunate. "There will be layoffs, but it’s unclear how many," Bloomberg said, insinuating that engineers from the Special Projects Group will be most at risk for termination. As the New York Timespointed out, although Apple's EV (called "Project Titan") was kept hush-hush from consumers, it was the company's "worst-kept secret," because the Cupertino-based tech giant was testing the car publicly. Project Titan was set to have self-driving capabilities, a limousine-esque interior, and voice-based navigation. Project Titan was a multi-billion dollar effort that Apple had been working on since 2014. However, Apple reportedly made the decision to pull the plug for five reasons, according to Bloomberg. The strategy for Apple’s EV car is built on a house of cards; it’s constantly changing with no consistent plan nor approach. There has been a revolving door of leadership. In other words, the turnover rate for people at the helm of Project Titan leadership was reportedly high. The EV is still years away from hitting the proverbial store shelves, which concerned Apple. It was spending "hundreds of millions of dollars a year" on a car that may never come to market, Bloomberg said. Self-driving technology is tricky and challenging. The EV market has been stagnating due to poor charging infrastructure, which soured Apple's optimism. However, if any company can revive an industry, it'd be Apple. As a VR enthusiast, I've noticed a surge of AR/VR interest with the release of Apple Vision Pro unlike what I've seen before (despite the Meta Quest 3's envelope-pushing capabilities). Apple's EV was reportedly poised to be priced at around $100,000. Project Titan staffers who remain after the layoffs will work under John Giannandrea, Apple's senior vice president of Machine Learning and AI Strategy.Apple reportedly ditches EV plans
5 reasons Apple scrapped its EV
相关推荐
-
'Black Myth: Wukong' PS5 review in progress: A potential masterpiece
-
Venus makes winning return
-
Seoul voices 'deep regrets' over North Korea's election to WHO executive board
-
Bumpy electrode makes for smooth battery operation at sub
-
Unionized hospital workers pull out from strike
-
I want this credit card
- 最近发表
-
- Tesla's big software update includes something called 'Night Curfew'
- What it's like to be polyamorous during the coronavirus quarantine
- Tracktown US struggles to lure fans
- Venus makes winning return
- AirPods Pro 3 and AirPods 4 may get revealed at the Apple September event
- Matt Gaetz gets called out on Fox News for his coronavirus gas mask stunt
- What it's like to be polyamorous during the coronavirus quarantine
- Rogue None: Why the Force isn't with Star Wars at the Oscars
- 21 Caves That Offer Otherworldly Experiences
- Tsitsipas battles past Dimitrov at United Cup
- 随机阅读
-
- The local version of Project 2025 is already causing devastation.
- What it's like to be polyamorous during the coronavirus quarantine
- Facebook update for Android gives more control over location settings
- Mbappe dismisses Martinez's World Cup taunts
- US to oppose North Korean worker dispatch to occupied Ukrainian territory: State Dept.
- 广州举办农业科技特派员服务“百千万工程”技能提升培训班
- China's exports to North Korea surge in April
- Nicki Minaj and Remy Ma are beefing right now and dear god nobody was ready for all the shade
- The Techies Who Lunch
- 中秋小长假20余万人次来雅旅游
- Facebook update for Android gives more control over location settings
- Moyes confident of West Ham board backing
- DNC 2024 speech: Barack Obama and Michelle Obama have a superpower no other Democrat has.
- Faes in double own
- 带上专属身份证来参展!信宜“信”字号土特产亮相荔乡盛会
- Facebook update for Android gives more control over location settings
- A Barbie flip phone is here from HMD
- The joke's on us: Amazon still made out like a bandit
- Samsung Galaxy Home smart speaker will launch in 'first half of 2019'
- Gov't conducts radiation tests on North Korean defectors with contamination risks
- 搜索
-
- 友情链接
-