兴农评丨开列“农科院食品”清单,整治李鬼
三农大小事,尽在兴农评。兴农 日前,评丨品清上海市消保委对一些生产“农科院零食”的开列企业开展专项调查,发现很多产品涉嫌虚假宣传,农科根本和农科院搭不上边,院食甚至有不少伪劣产品混迹其中。整治李鬼 近年来,兴农农科院、评丨品清农业大学研发的食品火热出圈。在专业科研院所的科技加持下,这类食品拥有配料表更干净、口感更佳、营养价值更强、功效更突出等特点,因而在市场上大受欢迎。特别是年轻消费者,自动为农科院、农业大学的产品贴上“安全”“放心”“健康”等标签。例如中国农科院的燕麦片、中国热科院的普莱赞巧克力、广东农科院的桑葚汁、云南省农科院的土豆片等产品,以“学院派”和“健康风”牢牢占据市场。 这是国人从吃饱到吃好、吃健康的消费趋势使然。正是看到这个趋势,加上“农科院食品”火爆,众多商家想方设法用浑水摸鱼的产品蹭科研院所的热度,从而获得不当利益。这种行为不仅损害了消费者的权益,破坏了市场公平竞争秩序,也对科研院校造成负面影响,进而影响研发积极性。 针对碰瓷“农科院食品”的现象,监管机构加强监管和打击力度是一方面,更重要的是,科研院所要进一步采取自我保护措施,除了及时发布声明打假之外,还要懂得宣传。 首先,要正式发布研发的产品清单,为自己的产品正名。虽然中国农科院研发的世壮燕麦片火了很多年,但中国农科院直到今年才在官网列出研发产品清单,也就是说,世壮燕麦片2002年注册,靠消费者口口相传20年才得到官方确认。而大多数农科院、农业大学并没有产品清单。 其次,应大胆承认并公开产品商业化的合作伙伴。科研院所不愿意公开产品清单,与产品商业化后利益关系复杂、科研院所不愿研发行为与商业行为混淆有一定关系。但只要合作合法合规,公开承认合作伙伴,是科研院所服务社会的另一种担当,因为这意味着科研院所在一定程度上担负起监督企业商业行为的责任。 必须要承认的是,假冒的“农科院食品”在市场上肆无忌惮,与科研院所的低调不无关系。当真正的李逵现身,李鬼自然无所遁形。 【作者】朱斌 【出镜】杨娉婧
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