Advertisers are already fleeing Twitter, according to Elon Musk
Things are not going well at Elon Musk's Twitter dot com. In the wake of Musk's takeover of the social media platform last Friday, apprehensive brandsare pausingtheir Twitter advertising, unsure of the direction the billionaire plans to take the platform. And Twitter is feeling the hit, according to Musk himself. "Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists," tweetedMusk on Friday. "Extremely messed up! They’re trying to destroy free speech in America." While it may be true that some activist groups are applying pressure to advertisers, the reality is that corporations are incredibly sensitive to brand image and will flee at the first sight of any negative association. Corporations want to make money. That is their function, first and foremost. And Musk isn't exactly helping the situation. In fact, his behavior is the cause of all his problems. In the weekMusk has owned Twitter, he's prioritized providing personal customer support for right-wing trolls and shared a completely unfounded far-right conspiracy theory alleging that the QAnon believer who broke into Nancy Pelosi's home and attacked her husband was actually a gay prostitute hired by her husband. What's more, Musk's fans, emboldened by his behavior, have also caused a drastic rise in racial slursbeing posted on the platform. Given the pace of these controversies and the likelihood they'll only continue to increase, it appears many brands have made the calculation that continuing to advertise on Twitter may result in alienating consumers — and that would be bad for business. All of this explains why Musk is trying to tap Twitter's users for revenue instead of advertisers. He has pushed hard on the idea of paying $8 per month for the Twitter verified badge, which, according to a new reportfrom the New York Times, would not involve Twitter verifying the user's identity. Musk is also considering the addition of a paywall for certain videos in creators' feeds. That same NYT report also includes a brand-new feature being floated by Musk: Allowing users to pay to DM celebrities and other high-profile Twitter users. The feature would be opt-in and the messages wouldn't be unsolicited, with Twitter VIPs setting their own price. Twitter would then take an unspecified cut of the payments. At this point, it's unclear if any of these ideas will work out for Musk. Even if someof these plans are a success, it's hard to imagine any of them generating enough revenue to help Musk profit from the hefty $44 billion price tag he paid. In a worst-case scenario, the combination a Twitter subscription along with Musk's other monetization plans could push users away from the platform, causing them to head for greener pastures along with the already fleeing brands. Without its users and advertisers, Twitter would have nothing left. And then Elon Musk would have even more L's to post.Tweet may have been deleted
Related Stories
相关推荐
-
科创筑梦树立远大志向 蓄势赋能培养科技人才
-
Shang bests Shelton in Washington
-
Colonizing Mars: A How
-
A Legion Of Walruses, Hidden Moon Valleys, And Other Amazing Images Of The Week
-
South Korean lawmakers brace for US election as Harris, Trump diverge on North Korea
-
North Korea says Ukraine has 'no right' to criticize its recognition of separatist regions
- 最近发表
-
- Cicadas love to land on people. Experts explain why.
- UN panel OKs sanctions waiver for US civic group's aid to North Korea
- Best Prime Day headphones deal: 50% off Beats Solo3
- Best Prime Day headphones deal: 50% off Beats Solo3
- 24 Museums Dedicated to Black History
- 强化一线监督 拧紧森林防火“安全阀”
- Prime Day deals on self
- Climate change efforts still 'not nearly enough' to meet Paris targets
- LG Display starts production of advanced OLED displays for gaming
- North Korean leader receives congratulatory letter from head of Donetsk: state media
- 随机阅读
-
- Best smart home deal: The Amazon Smart Thermostat is just $63.99
- Rashford eyes 40 season goals
- Court finds ban on leafleting into NK unconstitutional, ban on praise for NK constitutional
- Xi says he will consider S. Korea visit
- Klarna CEO reveals plan to reduce workforce by 50% and replace it with AI
- The Supreme Court's attack on the Clean Water Act was too radical for John Roberts.
- Twitter and Reddit's high
- Ministry shifts stance on deportation of North Korean fishermen
- Foreign, multicultural students rise amid declining school population
- Weird Crystal Can Absorb All The Oxygen In A Room
- NK leader warns S. Korean gov't, military to be annihilated in event of preemptive strike bid
- AirPods Pro Prime Day deal: 2nd Gen at lowest price
- 'Please find her': Man dies amid 25
- Ministry shifts stance on deportation of North Korean fishermen
- 强化一线监督 拧紧森林防火“安全阀”
- The 9 funniest lines from a coal CEO's lawsuit against John Oliver
- A global problem is preventing the wars in Ukraine and Gaza from coming to an end.
- 雅西高速彝海至石棉所有收费站因雪关闭
- 蚝鲜茶靓果甜,阳西年味不只有海味
- 丹青绘山水 “画”说家园美
- 搜索
-
- 友情链接
-